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The Brand

Driven by creativity and designed by industry insiders, Milk Makeup is inspired by our home; Milk. A cultural hub in NY and LA, that sits at the crossroads of fashion, music, photography, art and film. A place where trends are born and a platform for the next generation. Milk Makeup is fun, eco-conscious and cool. Our multifunctional, high-tech formulas are built for the girl on the go.

The Crew

The Milk Makeup team includes Milk cofounder Mazdack Rassi, seasoned Milk Girl and creative director Georgie Greville, beauty and fashion editor Zanna Roberts Rassi, and product developer and COO Dianna Ruth. All aspects of the line are developed in-house at our downtown NYC home, Milk.

The Line

We see beauty in originality and authenticity. Our multi-use products are designed for experimentation and self-expression. We have long-lasting shades from bold to bare, whatever your look, we're into it. At Milk Makeup, there are no rules.


Our categories including eye, lip, face, skin and hair are paraben-free and made from the best possible ingredients including hydrating oils, fruit and vegetable butters, and thoughtful formulations with minimal to no preservatives. New Milk Melt technology, smooth textures, one- step application techniques and bold shades for a totally new take on makeup.

High Concept Low Maintenance.