We’re approaching the most wonderful time of the year, so here’s a reminder that we dropped the most wonderful gifts of the year—in our humble opinion, of course.
From new primers to new shades of our best sellers, we came with the heat in 2024, and now’s your chance to treat everyone on your gift list. The lineup is so good, you may want to purchase something for yourself, too. Don’t worry, we won’t judge if you do.
Hydro Grip + Glow PrimerThis year, we popped out with a new addition to the Hydro Grip Fam: Hydro Grip + Glow Primer. With 12HR grip and clean formula, it’s just like our OG Hydro Grip Primer; except we added light-reflecting pearls that give your makeup a golden, lit-from-within glow. It’s still got the same ingredients as the OG, like hydration-boosting hyaluronic acid, base-smoothing niacinamide, and blue agave extract, which grips your makeup in place. |
Cooling Water Jelly TintWe dropped the first-ever jelly-textured blush + lip stain this year and it went viral just like that. You guys can’t stop raving about our award-winning Cooling Water Jelly Tint. We first launched with four juicy shades that give your cheeks and lips a long-lasting buildable pop of color. (Burst a poppy pink, Chill our red option, Spritz, our coral hue, and Splash, a berry shade) It was such a star that we released two more shades in October: Fresh, a soft pink, and Fizz, a soft peach. If you’re stocked up on the first four, pick up the latest two shades. We know they’re probably in your cart already. |
Odyssey Lip Oil GlossIn 2023, we released Odyssey Lip Oil Gloss, a nourishing lip gloss-oil hybrid inspired by the lip products you remember from the early 2000s. It had all the nostalgia of those throwback glosses, without the sticky feeling or drying effect. We dropped eight shades, but in 2024, we decided y’all could do with some more. In September, we introduced four new shades to the Odyssey fam: Experience, a golden pink, Adventure, a lavender shimmer, Wander, a mauve hue, and Day Trip, a warm brown. Of course, the new additions have the same hydrating and non-sticky formula as the originals. |
The Jelly Lips DuoWe made jelly lips a thing this year, so you know we had to create kits that would make them easier than ever to recreate. Our range of Jelly Lips Duos give you that popsicle-stained, glazed lip look without having to do a whole lot of thinking. We already paired the Jelly Tint and Odyssey colors that we think look best for ya. Each duo lets you explore a new lip combo, and you’ll likely want to pick up a few of ‘em, because who doesn’t love options? Bonus: you save 15% when you buy them together, vs. when you buy Jelly Tint and Odyssey separately. |
The Werks SetOne of our fave makeup looks is rosy, glowy, and so simple to do. It’s why we launched The Werks Set, our five-piece kit that helps you get the look. We packed a full-sized Lip + Cheek in Werk (dusty rose), Odyssey Lip Oil Gloss in Werk Trip (glossy dusty rose), Highlighter in Lit (champagne), and a mini Hydro Grip Set + Refresh Spray into a cute makeup bag so you can bring ‘em all with you. Best of all? You save 50% when you get the set—that’s what we call a deal. |
KUSH Lip OilWith six yummy flavors like guava and cocoa, our KUSH Lip Oil will satisfy your craving for something sweet. On top of smelling good enough to eat (we don’t recommend you do), this lip oil is formulated to deeply hydrate and condition your lips with a super sheer tint. It’s made with real oils like hemp seed and coconut and has a cushiony texture that’ll make you never want to use a greasy or sticky lip oil ever again. |
Cloud Glow Foam Brightening PrimerA primer that brings out your natural glow and helps brighten your skin over time? Yeah, we did that. Cloud Glow Foam Brightening Primer has an air-light texture that keeps your makeup in place up to 12 hours. It’s packed with turmeric and saffron extract, which help brighten your skin and reduce redness. Its skincare benefits and light consistency mean it’s great to wear both on its own or underneath makeup. |
KUSH High Roll Brow TintNobody’s ever made a brow gel like our KUSH High Roll Brow Tint. It’s the first-of-its-kind tubing brow formula, and it’s built to last. Not only does it hold your brows in place up to 24 hours (!) with a tint of color, but it also defines and adds serious volume, too. It’s water-resistant and smudge-proof, so you know once your brows are set, you don’t have to worry about ‘em for the rest of the day. Best of all: it won’t leave your brows feeling crunchy; its alcohol-free tubing formula is blended with vegan waxes and conditioning hemp seed oil. |
The Ready in a Rush SetWe put together a kit with everything you need to look alive in under 10 minutes. The Ready in a Rush Set is for all you “late friends” out there who can’t seem to get out the door fast enough. This set includes the bare essentials you need to pull together a polished look quickly. We created two versions of the set, which include four full-sized products each. In Vol. 1, you get a Cloud Glow Primer and KUSH High Roll Mascara along with a KUSH Lip Oil Pink Magic and Lip + Cheek in Rally. Vol. 2 has the same primer and mascara with KUSH Lip Oil in Green Dragon and Lip + Cheek in Werk. |
Pore Eclipse Matte Blur StickIf your face becomes an oil slick by midday, Pore Eclipse Matte Blur Stick needs to be in your bag. We created it for on-the-go touch-ups, but because we love a multitasker, you can also use it all over your face as a primer for your makeup. The stick has two skincare-supercharged cores that work together to give your skin an even, soft matte finish. The inner core is made with lentil extract and charcoal to absorb oil and control shine. Niacinamide, tea tree oil, and bakuchiol make up the outer core to help smooth, minimize, and blur your pores. |
KUSH High Roll Tubing MascaraBy now, you’ve realized that we added a lot of products to the KUSH fam this year, and that includes KUSH High Roll Tubing Mascara. It’s our first tubing mascara formula made to bring smudge-proof length + high definition to your lashes. Like our High Roll Brow Tint, it stays on up to 24 hours, or until you want to take it off. And removal is easy: All you gotta do is soak it for a few seconds in warm water and the tubes roll right off. |