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Award-Winning Clean Beauty
New Shade
New Shade
Meet St. Vincent
Grammy winner. Genre defier. Get to know the muse behind our fall 25 collection.
Born out of Milk Studios, a creative hub in downtown New York City, community and self-expression are at the heart of everything we do. We believe it's not about how you wear your makeup, it's what you do in it—and how you Live Your Look®—that matters.
New Drop
New Shade
New Drop
New Shade
Our product philosophy is simple: We start with good ingredients. Turn those into effective formulas. And that results in easy-to-use makeup that’s clean, vegan, and cruelty-free. Always.
