At Milk Makeup, we believe it’s not about how you wear your makeup, it’s what you do in it that matters. That’s what our mantra Live Your Look stands for. It’s a call to fearlessly live your truth and own your unique brand of confidence. No one embodies this ethos more than St. Vincent, our latest creative muse. A genre-defier in sound, style, and spirit, the Grammy-winning artist doesn’t follow trends, she sets her own terms. Our fall 25 collection is inspired by that same energy: versatile, expressive, and made to perform so you can Live Your Look to the fullest. Because makeup is just the medium. The real art is how you live.