Whether you want a dewy glow or soft matte finish, there’s a formula for you.
Hydro Grip Primer
hydrating face primer
$29$38
What it Is
A clean, 10x award-winning hydrating face primer that grips makeup up to 12 hours and hydrates skin with hyaluronic acid and niacinamide to prevent makeup from caking, fading, and creasing.
Mini: 0.33 FL OZ / 10 ML
Full Size: 1.52 FL OZ / 45 ML
Jumbo: 5.28 FL OZ / 150 ML
FAQ
What skin types does Hydro Grip Primer work best for?
This hydrating face primer works for all skin types, but we especially recommend Hydro Grip Primer for normal to dry skin. Check out our primer quiz to find out which of our best primers is right for you, and head to our blog to learn everything you need to know about silicone-free primers.
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Pump
Apply one to two shots of primer onto the back of your hand.
Prime
Blend a thin layer onto clean skin before makeup application.
Pause
Let the formula set for 60 seconds to absorb and activate grip for all-day hold.
Layer
Layer foundation and other makeup on top for a smooth application that lasts all day. Or wear alone for a glassy, hydrated, fresh face.
How To
Pump
Apply one to two shots of primer onto the back of your hand.
Prime
Blend a thin layer onto clean skin before makeup application.
Pause
Let the formula set for 60 seconds to absorb and activate grip for all-day hold.
Layer
Layer foundation and other makeup on top for a smooth application that lasts all day. Or wear alone for a glassy, hydrated, fresh face.
Grip makeup with good stuff only. Clean. Vegan. Cruelty-free. 96% natural. Clinically proven. Paraben-free. Silicone-free. Oil-free. Fragrance-free. Gluten-free. Non-drying. Non-sticky.
Ingredients
Grip makeup with good stuff only. Clean. Vegan. Cruelty-free. 96% natural. Clinically proven. Paraben-free. Silicone-free. Oil-free. Fragrance-free. Gluten-free. Non-drying. Non-sticky.
Hyaluronic Acid
Hydrates for smoother, plumper-looking skin
Niacinamide
Helps smooth texture so makeup goes on evenly
Blue Agave Extract
Grips makeup to prevent fading, creasing, and patchiness
Hemp Seed Extract
Boosts hydration to visibly smooth
Aloe Water
Adds moisture
What skin types does Hydro Grip Primer work best for?
This hydrating face primer works for all skin types, but we especially recommend Hydro Grip Primer for normal to dry skin. Check out our primer quiz to find out which of our best primers is right for you, and head to our blog to learn everything you need to know about silicone-free primers.
Is Hydro Grip Primer safe for sensitive/acne prone skin or those with skin conditions (like eczema, rosacea, and psoriasis)?
Hydro Grip Primer is suitable for sensitive skin. However, we always suggest doing a patch test on your arm to make sure it works with your skin before applying on your face.
How should I wear Hydro Grip Primer for best results?
You can wear Hydro Grip Primer under any type of face makeup, or alone as a skincare step for hydration and a dewy glow. Make sure you give the formula one minute to activate before layering makeup on top. Head to our blog for tips on how long to wait between moisturizer and primer and why you shouldn't wear face primer on your eyes.
How long will face primer keep my makeup looking fresh?
Hydro Grip Primer keeps your makeup locked on for up to 12 hours, so one application has you covered from morning to night.
Can I use this with Hydro Grip Eye Primer and Hydro Grip Set + Refresh Spray?
Def! Start by applying a thin layer of Hydro Grip Eye Primer on your lids and under your eyes before putting on eyeshadow and concealer. Then apply Hydro Grip Primer all over your face, except for where you already did your eyes. Let it set for 60 seconds, then layer makeup on top. Finally, once your makeup is done, set your look with Hydro Grip Set + Refresh Spray to lock in your look all day long.
Does Hydro Grip Primer formula contain niacinamide?
Yes, this product contains niacinamide, or vitamin B3. If you have a known allergy to niacinamide, or suspect you may be allergic, please perform a patch test on the forearm or neck area and let sit for at least 12 hours before using this product.
How do I prevent my Hydro Grip Primer from pilling?
To get the most out of Hydro Grip Primer, make sure your skincare is fully absorbed before you start your makeup routine. Then apply a thin layer of product over your skin. 1-2 pumps only—any more can cause it to pill! We recommend starting with one pump first, then add more if needed. Allow your primer dry down for 60 seconds before layering makeup on top, and try using a sponge to press in makeup instead of rubbing. If you’re still having issues, contact us at hello@milkmakeup.com and we’ll help you out.
FAQs
What skin types does Hydro Grip Primer work best for?
This hydrating face primer works for all skin types, but we especially recommend Hydro Grip Primer for normal to dry skin. Check out our primer quiz to find out which of our best primers is right for you, and head to our blog to learn everything you need to know about silicone-free primers.
Is Hydro Grip Primer safe for sensitive/acne prone skin or those with skin conditions (like eczema, rosacea, and psoriasis)?
Hydro Grip Primer is suitable for sensitive skin. However, we always suggest doing a patch test on your arm to make sure it works with your skin before applying on your face.
How should I wear Hydro Grip Primer for best results?
You can wear Hydro Grip Primer under any type of face makeup, or alone as a skincare step for hydration and a dewy glow. Make sure you give the formula one minute to activate before layering makeup on top. Head to our blog for tips on how long to wait between moisturizer and primer and why you shouldn't wear face primer on your eyes.
How long will face primer keep my makeup looking fresh?
Hydro Grip Primer keeps your makeup locked on for up to 12 hours, so one application has you covered from morning to night.
Can I use this with Hydro Grip Eye Primer and Hydro Grip Set + Refresh Spray?
Def! Start by applying a thin layer of Hydro Grip Eye Primer on your lids and under your eyes before putting on eyeshadow and concealer. Then apply Hydro Grip Primer all over your face, except for where you already did your eyes. Let it set for 60 seconds, then layer makeup on top. Finally, once your makeup is done, set your look with Hydro Grip Set + Refresh Spray to lock in your look all day long.
Does Hydro Grip Primer formula contain niacinamide?
Yes, this product contains niacinamide, or vitamin B3. If you have a known allergy to niacinamide, or suspect you may be allergic, please perform a patch test on the forearm or neck area and let sit for at least 12 hours before using this product.
How do I prevent my Hydro Grip Primer from pilling?
To get the most out of Hydro Grip Primer, make sure your skincare is fully absorbed before you start your makeup routine. Then apply a thin layer of product over your skin. 1-2 pumps only—any more can cause it to pill! We recommend starting with one pump first, then add more if needed. Allow your primer dry down for 60 seconds before layering makeup on top, and try using a sponge to press in makeup instead of rubbing. If you’re still having issues, contact us at hello@milkmakeup.com and we’ll help you out.
Immediately:
-93% said makeup went on easier
-100% said skin feels smoother
-93% said skin feels more hydrated
After 12 hours:
-100% said makeup lasted longer
-100% said skin has a healthy-looking glow
-100% said skin feels more hydrated
Results
Immediately:
-93% said makeup went on easier
-100% said skin feels smoother
-93% said skin feels more hydrated
After 12 hours:
-100% said makeup lasted longer
-100% said skin has a healthy-looking glow
-100% said skin feels more hydrated
See It in Action
Often imitated, never duplicated. Get in on the Hydro Grip hype.
