Here’s a fun piece of trivia for you: One Cooling Water Jelly Tint is sold every 20 seconds. Want to know another fun fact? Our best lip stain and blush is about to get even better.
Earlier this year, we launched the viral Cooling Water Jelly Tint with four fun, refreshing shades designed for a wide range of skin tones: Burst (poppy pink), Spritz (coral), Splash (berry), and Chill (red). All of these long-lasting lip and cheek stains add a zing of color while gliding on with the same invigorating, cooling feel as our fan-favorite Cooling Water.
Now, Cooling Water Jelly Tint is ready to bounce into your makeup bag in two more juicy hues. We’re welcoming Fizz, a soft peach, and Fresh, a soft pink, to the shade lineup. Both have warmer undertones than the original batch of Jelly Tint colors and give cheeks a buildable flush that you can't mess up.
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Read on to find out how even beginners can easily incorporate Cooling Water Jelly Tint into their makeup routine and what makes this super satisfying formula our best lip and cheek stain.
What is a blush and lip stain, and what does it do?
The best lip stain + blush should create a sheer, long-wearing pop of color on lips and cheeks alike. Think blush with a watercolor effect that doesn’t fade midway through the day and lips with a popsicle-like tint that locks in for hours. The best lip and cheek stain should also be ultra easy to apply.
What is Cooling Water Jelly Tint?
Cooling Water Jelly Tint goes above and beyond the requirements of both cheek and lip products. This long-lasting blush and lip stain gives lips and cheeks a sheer, buildable tint in six bright shades with a natural—not matte—finish. It stays put for hours while leaving skin feeling hydrated. Bonus: It has an innovative bouncy jelly texture that looks and feels good enough to eat (but please don’t). You’ll love how the unique texture allows the stick to seamlessly glide atop bare skin and base makeup alike.
The weightless water-based blush and lip color is also infused with skin-firming, vitamin-rich vegan collagen to leave skin feeling as bouncy as the stick. It’s spiked with seawater and aloe, too, to soothe, hydrate, and refresh your face with just a swipe. And best of all: Cooling Water Jelly Tint is non-comedogenic and suitable for all skin types.
How is Cooling Water Jelly Tint different from other lip stains and blush stains?Unlike most blush and lip stains on the market, Cooling Water Jelly Tint hydrates and helps skin look firmer. Also, you can store Cooling Water Jelly Tint in the fridge to boost its unique skin-soothing benefits, says Milk Makeup Director of Artistry Sara Wren. “Anytime you use something cold on your skin, it helps constrict blood vessels and reduce swelling,” she adds. Cooling Water Jelly Tint can be used directly from its tube. Just swirl or swipe the stick onto your lips and cheeks to get that juicy color payoff. You won’t have to worry about disrupting the foundation and concealer underneath it, a common problem we’ve noticed with other lip and cheek stains. Cooling Water Jelly Tint seamlessly layers atop other makeup products without dragging, no matter if they’re cream, liquid, or powder. How long does this blush and lip stain last?Cooling Water Jelly Tint gives lips and cheeks a watercolor-like wash of color that lasts for hours. It’s not shiny like a lip gloss or drying like a liquid lipstick; instead, it gives your lips and cheeks a hydrated, transfer-proof finish. Plus, each portable stick packs 1,000+ swipes. Can I use lip stain on my cheeks?Not all lip tints are formulated for use on your cheeks. They can be drying and uncomfortable to wear anywhere other than your lips. Cooling Water Jelly Tint, however, was made to work for both. |
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How do I use Cooling Water Jelly Tint?1. Work One Cheek at a TimeWorking in sections is best when using this stain stick. The formula dries down quickly and has a fast blend time, so apply it to one cheek at a time and blend immediately. You can use it as a cheek tint after foundation and concealer or even before for a more natural-looking, underpainted flush. Not sure where to put your blush stain? Get inspired with our blush placement guide. 2. Blend Out QuicklyTap the color into your cheek with a brush, sponge, or clean fingertips to blend seamlessly. For a more intense effect, swipe on another coat of color. 3. Swipe onto LipsUse this hydrating lip stain straight from the tube. Swipe it on all over for a solid-yet-sheer layer of color. To get that perfect, just-ate-a-popsicle lip stain, dab it directly onto the center of your lips and blend outward to the edges with a fingertip. For extra credit, turn Jelly Tint into a glossy lip stain by adding a few swipes of our Odyssey Lip Oil Gloss or KUSH Lip Oil in whichever color you’re feeling. You can even use it with a lip liner for a more defined look. 4. Snap the CapBecause Cooling Water Jelly Tint is water-based, closing the stick correctly after each use is essential for preventing the gel formula from drying out. Place the cap back onto the stick, and press down on it until you hear a click. |
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How do I remove Cooling Water Jelly Tint?
The best way to take off your lip and cheek stain is with an oil-based makeup remover, which will lift the color off your skin.Follow with a reusable cotton pad soaked in micellar water, like Hydro Ungrip Cleansing Water, to ensure every speck of long-wearing pigment is removed.
So, are you ready to jelly? Grab a Jelly Tint now…or collect all six shades now.
Meet the Expert:
Sara Wren (she/her) is the Director of Artistry at Milk Makeup. In her role, she does all the makeup artistry and direction for our Milk Makeup global campaigns, educates the staff and field team on application methods, stars in the brand’s social media videos, and travels to different markets spreading Milk Makeup’s good vibes. When she’s not on set, Sara loves experimenting with DIY hair colors, eating tacos, watching basketball, and scouring for vintage cosmetics to add to her impressive collection.
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