The Best Milk Makeup Products, According to You

Lip + Cheek  in Rally

We launched five new shades of Lip + Cheek earlier this spring, but there was one OG shade you couldn’t get enough of: Rally. This slightly shimmery mauve hue reads as a flattering pink on a wide range of complexions—and was definitely a big deal in 2023. (Maybe it has something to do with a certain doll that just had one of the biggest movies of the summer-slash-all-time. Maybe!)

KUSH Brow Lamination Gel

Feathery, slicked-up brows were the look this year and you achieved it with our new KUSH Brow Lamination Gel. Just a few swipes and BOOM—you’ve got the perfect lifted brow look all by yourself, no brow specialist needed.

You especially loved using Brow Lamination with another new addition to the KUSH Fam, Brow Shadow Stick. This waterproof, cream-to-powder formula is your one-way ticket to full brows, fast. Paired with Lamination, the effect is bold, brushed-up, brows with just the right amount of definition. 

Odyssey Lip Oil Gloss in Globetrot

Raise your hand if you’ve ever felt betrayed by a lip gloss that turns out to be more sticky than glossy. And raise your hand if you’ve ever used a lip gloss that ended up drying out your lips. Okay, now put your hands down and keep scrolling. We knew that if we took the nourishing ingredients of a lip oil and combined them with a shiny lip gloss, we’d reach true lip nirvana. So that’s what we did.

Odyssey Lip Oil Gloss is quite actually everything you’ve wanted from a product like this. We dropped 8 shades of the stuff and you worked them all, especially Globetrot. You made this shimmery sky blue hue go viral, selling it out again and again.

And we don’t blame you—Globetrot looks sick on absolutely everyone. When you swipe it on, it gives your lips this perfect frosted hue, no matter your skin tone. Trust us: From the fairest complexions to the deepest, Globetrot is a surprise slay. 

Hydro Grip Primer

Some things need no introduction and that goes for Hydro Grip Primer. It’s our OG, award-winning, TikTok-famous hydrating primer that makes your makeup last all day. We’re talking up to 12 hours of wear. From sweat-proof summer looks to flash-in-the-pan trends to Halloween makeup, this primer was an essential to creating a smooth, glowy base for your look to latch on to.

We love that Hydro Grip Primer continues to be your go-to anytime you wear makeup, and we can’t wait to see the looks you continue to create with it.

Bionic Glow in Reality

The best part about the Bionic Fam is that each liquid formula—bronzer, blush, and highlighter—is loaded with powerful skincare ingredients. It’s made with two kinds of mushrooms: reishi and snow, which along with hyaluronic acid, lend their hydrating talents to your skin to keep it looking dewy and plump. So wherever you use it, you’re going to get those benefits. This year, you spiked your moisturizers with Bionic Glow to do triple duty: Hydrate, moisturize, and add an all-over glow to your skin. The results? Literally radiant.

KUSH Mascara

Another OG that keeps going strong: KUSH Mascara is still what you’re reaching for when you want lashes with major oomph and zero crunchiness. The innovative, award-winning formula is powered by nourishing hemp seed oil, which conditions lashes so they feel softer and look healthier. All it takes is a few swipes of this formula and amp your lashes—and the rest of your makeup look—all the way up. Boom.

Infinity Long Wear Eyeliner in Limitless

Whether you’re into a graphic eye moment or you prefer a simple wing, Infinity Long Wear Eyeliner is just what you need to nail your look—and make sure it stays put. This creamy, waterproof eyeliner glides on smooth with a pigment that lasts up to 12 hours. It comes with a built-in sharpener and smudger so you can really finesse your looks.

You all love it as an eyeliner, but this year, you showed us how great it also works as a lip liner. Who knew? When it comes to Infinity, the options truly are limitless.

Pore Eclipse Matte Setting Spray

You guys asked for a matte setting spray and in 2023, we delivered. Since its launch, you’ve been loving how Pore Eclipse Matte Setting Spray sets your looks and controls shine, no matter where you’re headed. This alcohol-free setting spray is made with lentil extract, which helps control shine, while niacinamide and pore-blurring microspheres reduce the look of pores and fine lines, and bakuchiol helps smooth skin texture. It’s a must-have year-round if you want to achieve a soft matte finish, and best of all, it won’t dry you out. All it takes is a few spritzes to keep your makeup (and shine) in check all day.