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Picture this: You’re going hard at the gym after a long day at work. You go to wipe the sweat away from your brows, and the product you applied earlier in the day comes off along with it. Our best brow gel for avoiding a meltdown like this: KUSH High Roll Brow Tint.
Brows are serious business for us. They frame our makeup looks, punctuate our facial expressions, and protect our eyes from sweat. Over the years, we’ve launched several brow products to help you effortlessly define, lift, fill, volumize, and hold your arches. But this year, we wanted to bring you a clean brow gel with an innovative formula inspired by the staying power and easy removal of tubing mascara.
Meet KUSH High Roll Brow Tint, a first-of-its-kind tubing brow gel that defines, volumizes, and sets brows for smudge-proof wear all day long. However, when removal time arrives, KUSH High Roll Brow Tint slides off with warm water.
Ahead, we share why this tinted brow gel is so revolutionary, how it works, and what makes it different from our other KUSH Brow products.
What is a tubing brow gel, and what does a tubing brow gel do?
Simply put, tubing brow gel is like tubing mascara for your arches. Like our KUSH High Roll Mascara, tubing brow gel wraps brow hairs in a non-drying, water-resistant tint that never flakes, bleeds, or feels stiff for up to 24 hours. But when you’re ready to remove it, tubing brow gel rolls off easily.
In addition to its water-resistant, smudge-proof finish, KUSH High Roll Brow Tint also thickens arches, gives them high definition, and holds their shape all day (and night) long—all in one step, Milk Makeup’s Directory of Artistry Sara Wren says.
You can add more coats of KUSH High Roll Brow Tint to build up its color and volumizing effect. Be sure to do so while the formula is still wet, though, because “once it is dried and forms the tubes, it will flake if you apply too much,” Sara notes.
Because our tubing brow gel is tinted, you can select from eight different hues to match your brow’s natural color, including, but not limited to, Haze (blond), Dub (auburn), and Cypher (black brown). Bonus: they go with your favorite shades of KUSH Fiber Brow Gel and KUSH Brow Shadow Stick.
What is tubing technology?Tubing formulas are typically spiked with alcohol to help them dry down fast. However, alcohol can seriously dry out brow hairs, making them feel brittle or crunchy. As you brush KUSH High Roll Brow Tint’s soft, flexible bristles through your arches in short, upward strokes, our High Roll Tubing Technology locks its subtle tint onto every hair in a gentle, alcohol-free formula. (It’s also cruelty-free and paraben-free.) Unlike other brow gels you’ve tried, Milk Makeup’s tubing brow gel creates literal, unnoticeable tubes around brow hairs to ensure a sweat-proof, long-lasting finish. KUSH High Roll Brow Tint is also infused with creamy vegan waxes and conditioning hemp seed oil to help brows look and feel soft and supple. “It’s so comfortable to wear,” Sara says. “No crunchy brows here!” When makeup-removal time comes around, KUSH High Roll Brow Tint rolls off each brow hair in itty-bitty tubes with warm water, Hydro Ungrip Makeup Remover + Cleanser Water, and some gentle massaging. |
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How is a tubing brow gel different from other brow products?
Obviously, the High Roll Tubing Technology sets our tubing brow gel apart from other brow products. It doesn’t simply coat the surface of your brow hairs—it encases them in a long-lasting tint. The application is also remarkably mess-free and doesn’t stain the skin underneath your brows. Plus, “Brow products are hardly ever long-wearing while looking natural,” Sara says. “Not only does it look super natural, but it is also water resistant and won't budge.”
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How is KUSH High Roll different from your other KUSH Brow products?
Here’s a quick rundown on the KUSH Brow lineup:
1. KUSH Fiber Brow Gel’s wand has smaller, fewer bristles. Its formula packs thickening fibers to help you achieve a thick, fluffy brow look.
2. Reach for KUSH Brow Lamination Gel for a lifted, feathery look.
3. KUSH Brow Shadow Stick is great for filling in sparse brows and making them look fuller fast.
4. KUSH High Roll gives brows a sweat-resistant tint and serious definition.
The best part: KUSH High Roll Brow Tint works well over brow pencils and KUSH Brow Shadow Stick for fullness and precise definition. The tint will lock in Brow Shadow Stick for up to 24 hours, so you can work out, dance the night away, and walk home in the rain without worrying about your arches pulling a disappearing act.
You're about to wonder where this tubing brow formula has been all your life. Try it and we promise, you'll be hooked.
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