Higher. Louder. Thicker. Bolder.

New KUSH Big Hit Volumizing Mascara has landed. 

Meet St. Vincent

Grammy winner. Genre defier. Get to know the muse behind our fall 25 collection.

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The Fall Lineup

Longwear hits made to perform. However you Live Your Look®. 

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Born out of Milk Studios, a creative hub in downtown New York City, community and self-expression are at the heart of everything we do. We believe it's not about how you wear your makeup, it's what you do in it—and how you Live Your Look®—that matters.

Our product philosophy is simple: We start with good ingredients. Turn those into effective formulas. And that results in easy-to-use makeup that’s clean, vegan, and cruelty-free. Always.