Nothing wakes you up like a splash of cold water on the face, but that’s not always convenient—or fun. Enter our Cooling Water Under-Eye Gel Stick, which is like a polar plunge for your skin. Infused with actual seawater, this de-puffing formula keeps flying off the shelves, since our Milk Fam can’t get enough of its refreshing, hydrating properties. Ready to look awake in a matter of seconds? Here’s what you need to know about this magic in a stick.
What is Cooling Water?For the uninitiated, Cooling Water is a skincare stick intended for the under-eye area. It has a lightweight, gel texture that feels naturally cooling on your skin (hence the name), and is packed with actives that refresh, soothe, and energize the eye area. It’s the answer to tired eyes, whether you’re dealing with allergies, pulling an all-nighter, or just feeling—and looking—like you want to go back to bed. Plus, since the formula has a gel base, it can get even colder if you stash it in the refrigerator, which can help lower its temperature. “When you wake up with puffy eyes or the dreaded hangover eyes, pulling Cooling Water out of the fridge is a life saver,” says Milk Makeup Director of Artistry Sara Wren. How do the ingredients in Cooling Water Work?The ingredients in our Cooling Water stick work on multiple levels to brighten your eyes. First, there’s the seawater, which is naturally hydrating and soothing—and, importantly, gives the formula its built-in cooling effect. That has an extra advantage for reducing puffiness, since “anytime you use something cold on the skin, it helps constrict blood vessels and reduce swelling,” says Sara. It’s also infused with aloe vera, a versatile ingredient that can help skin retain moisture and soothe it on the spot, taking down redness and dryness in one swipe. Cooling Water also contains caffeine, which in your skincare can actually offer powerful antioxidant properties and, as with seawater’s cooling sensation, caffeine can also help constrict the blood vessels, which further minimizes puffiness. Since irritation can make undereye puffiness worse, just as important is what's not in Cooling Water. To that end, the formula is free of parabens, sulfates, silicone, gluten, alcohol, phthalates, talc, and soy to ensure it's gentle enough for everyone to use without worry. |
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Is Cooling Water good for sensitive skin?
In short: yes. “Cooling Water is super gentle,” Sara says. That’s partly because, as we mentioned, it’s free of potentially irritating ingredients like parabens, but also because it’s innately cooling: Since inflammation can appear as red, warm skin, its chilly sensation can feel like a balm.
How do I use Cooling Water?If you’re using Cooling Water around your eyes, Sara recommends applying it in a circular motion after using KUSH Lash + Brow Serum. Then, apply a moisturizer of hydrating oilto the rest of your face and use a face roller to massage skin from the center of the face to your hairline. “This will help promote circulation and encourage lymphatic drainage,” she says. Pro tip: While Cooling Water was designed with the eyes in mind, you can use it anywhere on your face and body where you need a little pick-me-up. (For instance, swipe it on your cheeks and jawline to nix swelling and get a snatched look, as the kids say—or try it on the back of your neck after a workout for an instant cooldown.) Once you see and feel the results, you’ll never go back to basic eye creams. |
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