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We Created the Ultimate Summer Survival Kit With Awake NY

Everything you need to know about the collection, right here.

Close-up of model holding stick of Milk Makeup x Awake NY Body Butter on a white background Close-up of model holding stick of Milk Makeup x Awake NY Body Butter on a white background

No fuss. No frills. Just the stuff you really need. New Yorkers know the bodega (a.k.a. the corner store) as the place to get all the basics. Toothpaste. Eye drops. Dollar water—anything essential to your personal maintenance and well-being. This spirit of utility and self-care is at the heart of our newest collab: Milk Makeup x Awake NY. 

Inspired by Awake NY founder Angelo Baque’s NYC upbringing, this latest drop includes three personal care essentials everyone should have on them: hand cream, body butter, and lip balm. The “NYC Summer Survival Kit,” as Angelo calls it. Each is made with at least 90% natural, seriously skin-loving ingredients to elevate these bodega basics. Bonus: We also made some limited edition merch—like Awake NY’s cult fave lanyards and utility bags—to carry ’em in, too. 

Close-up of model applying Milk Makeup x Awake NY Lip Balm on a white background
Close-up of model applying Milk Makeup x Awake NY Body Butter on a white background

“These products help tell a story that relates to so many New Yorkers,” says the Queens native. “I remember leaving my house first thing in the morning and putting all my essentials in a single bag because I’d never know where I’d end up throughout the day.” Consider this the souped-up version of that go bag.

“New York is synonymous with both Awake NY and Milk Makeup. Angelo and I both have a shared love for New York City,” says Milk Makeup cofounder Madzack Rassi. “The products we chose are NYC essentials, something that people need and use in their daily lives. We have all endured so much over the past few years, which is why we wanted to celebrate health and wellness in our city with our people.” 

And we want to share that spirit of health and wellness with everyone, too. 

Model poses with Milk Makeup x Awake NY Lip Balm + Sleeve, plus lanyard on a white background.
Model squeezes Milk Makeup x Awake NY hand cream into their hands on a white background

Here’s what’s in the lineup: First, the Body Butter stick, made with shea, cocoa, and mango butters to nourish skin and lock in moisture. There’s the Hand Cream, a fast-absorbing lotion that cares for your skin with cocoa butter, squalane, and sunflower oil. The Lip Balm contains super moisturizing jojoba, avocado, and sunflower oils and comes with a bonus sleeve to stash it in. We also dropped a Lanyard with a clip at the end—perfect for attaching your lip balm, keys, anything you need to keep close to you.

Can’t decide what you want? We put together three sets to make it easy for you: The Lanyard Set ($30), which comes with the lanyard, lip balm, and sleeve. The Basics Set ($68) includes the lip balm and sleeve, hand cream, and body butter. Want a little extra? Nab The Works Set ($98). It includes everything that’s in The Basics set, plus the lanyard and a utility bag to carry everything in.

Get 'em while they're hot.

Model wears Milk Makeup x Awake NY Utility Bag on a white background
Group shot of models from behind holding products from Milk Makeup x Awake NY collab on a white background

Milk Makeup x Awake NY drops Friday 8.4.23 and will be available while supplies last. 

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Jihan Forbes is the Editorial Manager at Milk Makeup. The New York City native has spent over a decade working in the fashion and beauty industries, writing, editing, and creating content. She is a lover of carnival, traveling, and has been a loyal member of the Beyhive since 2002.

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Jihan Forbes is the Editorial Manager at Milk Makeup. The New York City native has spent over a decade working in the fashion and beauty industries, writing, editing, and creating content. She is a lover of carnival, traveling, and has been a loyal member of the Beyhive since 2002.

All information is created for informational purposes only and is not intended to be a substitute for professional medical advice, diagnosis, or treatment.