RISE Mascara
natural lift + length
$28
What it Is
An award-winning everyday mascara that weightlessly lifts, lengthens, curls, and adds subtle volume for the most natural-looking lashes possible. Now available in waterproof.
This product is 93% natural, vegan, clean, cruelty-free, paraben-free, and fragrance-free.
NEXT LEVEL RESULTS*
Immediately:
-100% saw immediate volume, length, lift, and curl
-96% saw visible lift at the root after one swipe
After 12 hours:
-96% said formula did not weigh lashes down
-93% said lashes are clump-free
*In a consumer perception study of 29 people using the product in a 12-hour period.
Full Size: 8 G / 0.28 OZ
Mini: 4 G / 0.14 OZ
RISE Mascara lifts, lengthens, curls, and gives subtle volume—perfect for natural-looking definition and separation. KUSH Mascara is our high volume mascara for super thick, ultra dramatic lashes. Both are vegan, cruelty-free mascaras and made with conditioning ingredients to leave your lashes soft—never stiff or crunchy.
Is RISE Mascara a tubing mascara?RISE is not a tubing mascara. Our proprietary Vegan Lash-Lift technology helps hold curl and keep your lashes lifted and locked in place.
What is Vegan Lash-Lift Technology?Our proprietary Vegan Lash-Lift Technology features a blend of four vegan waxes that bind together to envelope each lash, delivering precise definition, so lashes stay curled, lifted, and clump-free.
Is RISE Mascara safe for sensitive eyes?RISE Mascara is ophthalmologist-tested and safe for contact lens wearers. However, we always recommend that you review the ingredients with your doctor or a certified professional if you have any known sensitivities.
How do I remove RISE Mascara?Easy. It comes right off with your favorite makeup remover (like Hydro Ungrip Cleansing Balm) or makeup-removing face wash (like Vegan Milk Cleanser).
Is RISE Mascara travel-friendly?You bet. It’s only 8 ML, so take it with you on the go. RISE Mascara is TSA-friendly too.
Is RISE Mascara Waterproof?This formula isn't waterproof, but we do carry RISE Waterproof Mascara. Give it a try!
-Hold brush in line with the curve of your lashes.
-Wiggle the brush from root to tip.
-Apply one to two coats for natural-looking definition and length. Avoid letting coats dry in between.
-Use the tip of the brush to define inner and lower lashes.
-After application, hold wand straight down when inserting brush back into the tube. This will direct the brush directly into the opening to help prevent product from spilling.
-Our proprietary Vegan Lash-Lift Technology features a blend of four vegan waxes (sunflower seed wax, carnauba wax, tree berry wax, and candelilla wax) that envelop each lash for weightless lift and length.
-Monoi oil and marigold extract help strengthen and condition lashes, so they look healthier and feel soft.
-Mineral pigments help provide super rich black color.
Aqua/Water/Eau, Candelilla Cera/ Euphorbia Cerifera (Candelilla) Wax/ Cire de candelilla, Stearic Acid, Glycerin, Hydrogenated Olive Oil Stearyl Esters, Pullulan, Helianthus Annuus (Sunflower) Seed Wax, Acacia Senegal Gum, Acrylates Copolymer, Copernicia Cerifera (Carnauba) Wax/Copernicia Cerifera Cera, Polyglceryl-3 Stearate, Rhus Verniciflua Peel Wax, Adansonia Digitata Seed Oil, Passiflora Edulis Seed Oil, PCA Glyceryl Oleate, Mangifera Indica (Mango) Seed Butter, Zingiber Officinale (Ginger) Water, Cocos Nucifera (Coconut) Oil, Plumeria Alba Flower Extract, Plumeria Rubra Flower Extract, Calendula Officinalis Flower Extract, Gardenia Taitensis Flower, Hydrolyzed Vegetable Protein, Hydrogenated Vegetable Glycerides, C18-36 Acid Triglyceride, Tocopherol, Sodium Hydroxide, Cellulose, Cetearyl Alcohol, Sodium Stearoyl Lactylate, Dipropylene Glycol, Glyceryl Caprylate, Caprylyl Glycol, Benzyl Alcohol, Sorbic Acid, Sodium Benzoate, Sodium Dehydroacetate, Potassium Sorbate, Iron Oxides (CI 77499).
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