It’s going down—the angle of your eyeliner, that is. We love a classic cat eye but lately, we’ve been feeling puppy eyeliner, and so have a ton of people all over social media.
There’s a good chance you’ve already seen folks try puppy eyeliner on TikTok. There are thousands of tutorials on the app with millions of views. What makes it so cool? It’s the downturned shape of the liner, which is a trick in Korean beauty trends to make your eyes appear larger and rounder.
“It’s a pendulum swing from the sharp, upturned, ‘snatched’ wings and cat eyes we have seen in the past few years,” says Sara Wren, Milk Makeup’s Global Director of Artistry. “Puppy eyeliner follows the top lash line in a downward motion, creating a sweet puppy eye shape.”
The style lends itself to all eye shapes, but is especially great for hooded eyes, which typically have issues creating a traditional wing. The best part? The trend isn’t dependent on having a ton of eyelid space. Plus, the steps are, we have to admit, a bit easier to tackle than a cat eye.
Ready to learn how to do puppy eyeliner? We’ve got the breakdown for you right here.
1. Map Out Your ShapeWith a small angled brush and brown eyeshadow, such as Color Chalk in Double Dutch, map out the shape you’re going for. You can also, if you’re a little more confident, try this with a brown liner, too. Follow your top lash line’s natural downward curve and use that to create a small wing. “If you take it out too far it might drag the eye down too much,” Sara warns. Connect your bottom lash line to the top line. |
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2. Trace The LineUse Infinity Long Wear Eyeliner in Outer Space to go over the shape you created. You can totally stop here and keep the lines sharp or you can use the silicone blender tool on the other end of your Infinity liner to smudge out the edges. Once finished, the creamy, waterproof formula won’t budge for up to 12 hours. |
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3. Boost Your LashesTo amplify your doe-eyed look, apply our volumizing KUSH Mascara to the top and bottom lashes, focusing on the bottom outer corner lashes to emphasize the shape. |
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4. Clean Up“Don’t forget to clean up the under-eye area with some concealer to perfect the shape and cancel out any darkness around the eyes,” Sara says. She recommends using Future Fluid All Over Cream Concealer blended out with a small fluffy brush. From there, feel free to pair your look with any blush and lip combo. A monochromatic makeup look pairs especially well with puppy eyeliner. We’re loving Lip + Cheek cream blush + lip tint in Perk across the cheeks, nose, and lips. And there you have it—a super simple way to make your doe-eyed dreams a reality. |
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Meet the Expert
Sara Wren (she/her) is the Director of Artistry at Milk Makeup. In her role, she does all the makeup artistry and direction for our Milk Makeup global campaigns, educates the staff and field team on application methods, stars in the brand’s social media videos, and travels to different markets spreading Milk Makeup’s good vibes. When she’s not on set, Sara loves experimenting with DIY hair colors, eating tacos, watching basketball, and scouring for vintage cosmetics to add to her impressive collection.
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