The Easiest Wednesday Addams Halloween Makeup Ever

Milk Makeup is celebrating Spooky Season all month. Every year, you turn our Hydro Grip best sellers into so many killer looks that we’ve officially dubbed this month Hydroween. Throughout October, you’ll see us rolling out all the Halloween costume inspiration you’ll need for 2024, created by our Milk Fam with your favorite Milk Makeup products.

Today, it’s creator Kyra (@notkyraslooks) and her Wednesday Addams makeup look. Keep reading to see her makeup tutorial for a dramatic contour and lifeless glow.

If you couldn’t get enough of Jenna Ortega in Netflix’s Wednesday (same), keep the spookiness going with this Tim Burton-inspired Halloween makeup tutorial. Our love for Miss Addams’s soft goth aesthetic has sparked plenty of makeup ideas, but this is one of the best we’ve seen. So grab your Hydro Grip because you don’t need to be a pro makeup artist to make this spooky look happen. In fact, this DIY Wednesday Addams makeup tutorial was made for beginners to do in a snap-snap.

All you need to do is follow Kyra’s easy tutorial below to achieve Wednesday’s trademark contoured goth glam, put your hair in two braids, and slip on an all-black ensemble to look exceptionally mysterious.

1. Prep + Prime

No matter what Halloween festivities are on your agenda, start with Hydro Grip Primer to help keep your spooky makeup gripped and hydrated all night. Apply a thin layer on clean, moisturized skin and let it set for 60 seconds to activate maximum grip.

2. Sculpt + Blend

Next, Kyra skipped foundation and went straight for her Sculpt Stick to keep with Wednesday’s translucent skin vibe. Instead of grabbing a warm brown shade of bronzer, we recommend using a Sculpt Stick shade that suits your skin tone. The cool undertones will mimic the natural look of shadows, which is exactly what you want here. Follow Kyra’s lead and draw lines under your cheekbones and down the sides of your mouth as if you’re tracing her skull. Then, blend out the pigment with a fluffy brush. “I have a really round face with soft features, so using this Sculpt Stick helps emphasize what little contours that I have,” Kyra explains.

Kyra also added Sculpt Stick onto the sides of her nose, the outer corners of her eyelids, and underneath the inner corners of her eyes to create a super sunken-in eye effect.

3. Highlight

To help define her dramatic contouring job, Kyra painted Future Fluid All Over Cream Concealer underneath the lines she made beneath her cheekbones.

4. Liner

Time for the eye makeup, which puts a spooky spin on the classic smokey eye—no eyeshadow palette needed. For extra Wednesday edginess, Kyra swapped out eyeshadow for Infinity Long Wear Eyeliner in Outer Space to create smoked-out wings. First, she roughly drew along her upper lash lines with flicks at the outer corners. Then, she smudged out the carbon pigment for a diffused cat eye with a dense, short-bristled brush, blending the color into her under eyes to create the illusion of dark circles. You can also flip over the pencil and use the blender on the other end to buff out the liner.

To keep the focus on your smokey eye, skip the brow pencil and subtly sculpt your brows with KUSH Brow Lamination Gel. For defined lashes that don’t steal the show (but will stay put through any Halloween party), swipe on a coat of KUSH High Roll Tubing Mascara. And keep your Infinity Eyeliner on hand—you’ll use it as a lip liner in a second.

5. Lock + Set

To secure her sculpting and wings, Kyra spritzed on Hydro Grip Set + Refresh Spray. Blue agave extract keeps everything in place, so you can dance the night away to The Cramps’ “Goo Goo Muck” without worrying about fading or creasing.

Then, Kyra gave her face a “heavy dusting” of Pore Eclipse Matte Transluscent Setting Powder with a big, fluffy brush for a lifeless finish like Wednesday. You could even go a shade lighter with the powder to amp up the sallowness of the look.

6. Lips

Last, but not least, line your lips with the same black Infinity Long Wear Eyeliner before topping them with Odyssey Lip Oil Gloss in Voyage. Now, you just need to figure out something equally as dark and haunting to wear! And if you want to cosplay as the rest of the Addams family, we’ve got the perfect Morticia Addams makeup tutorial waiting for you.