The Ultimate Routine for a Laminated Brow Look

We know you’ve seen the laminated brow look all over social media: dreamy, brushed-up brows that look as full as the prettiest Pomeranian at the park. Typically, people visit a salon to get their brow hairs lifted and permed to help elongate them and keep them flaring upward in the same direction. However, this service can irritate some skin types and can be quite an investment. That’s where Milk Makeup’s newest launch comes in. KUSH Brow Lamination Gel will help you gorgeously mimic the sleek-yet-feathery brow look in seconds.

Unlike KUSH Clear Brow Gel, the brand-new KUSH Brow Lamination Gel has a stronger hold and works wonderfully to slick down your arches, says Sara Wren, Milk Makeup’s Director of Artistry. Both are transparent, alcohol-free, conditioning, and won’t flake, she adds.

Not sure how to wield your KUSH Brow Lamination Gel wand? We asked Sara to share her ultimate routine for the most flawless laminated brow look. Everyone is sure to ask where you got your brows done after following these simple steps.

1. Add Wax- or Powder-Based Color

If you like to fill in any gaps or extend the tails of your brows with a brow color product (like a pencil, crayon, or powder), now’s the time to apply it. Sara recommends layering KUSH Brow Lamination Gel atop the color to lock it in. Flipping the order and putting wax- or powder-based brow products on top of the new brow gel will cause the color to be patchy and won’t stick to your brow hairs as well, she adds.

Prefer a liquid brow pen formula? You can use it after KUSH Brow Lamination Gel. Just be sure to let it completely dry down first, Sara points out.

Product shot of Milk Makeup KUSH Brow Lamination Gel on a white background

Shop KUSH Brow Lamination Gel

2. Let Dry

Allow your brow color to dry down and set for 30 seconds before reaching for your KUSH Brow Lamination Gel. The gel is like a top coat for nail polish—except for your brows. You don’t want the color to become streaky by laminating your brows before they’re ready.

Model with blonde brows wears Milk Makeup KUSH Brow Lamination Gel on a white background.

Shot of a model before applying Milk Makeup KUSH Brow Lamination Gel to their brows on a white background

3. Brush Up

With the side of KUSH Brow Lamination Gel’s brush that has longer bristles, coat every single hair by sweeping them upward. Sara suggests starting at the tail and backcombing the product in the opposite way of the way they naturally grow to make sure each hair is evenly coated. Doing so will also ensure the ultimate hold and lift for a true laminated brow look.

4. Define + Style

Now, take the shorter bristled side of the brush and style your arches into the shape that you desire. You can also use it to define the tails of your brows, as well as the fluffier hairs at the front of your brows. Then, press down your brows with the shorter bristles for 10 seconds to lock the lamination in place and finish off your look.

Once your brows dry down, your laminated brow look is all set for the day. “The hold is long-wearing, so there is no need to touch up,” Sara says.

Shot of a model after applying Milk Makeup KUSH Brow Lamination Gel to their brows on a white background

Meet the Expert

Sara Wren (she/her) is the Director of Artistry at Milk Makeup. In her role, she does all the makeup artistry and direction for our Milk Makeup global campaigns, educates the staff and field team on application methods, stars in the brand’s social media videos, and travels to different markets spreading Milk Makeup’s good vibes. When she’s not on set, Sara loves experimenting with DIY hair colors, eating tacos, watching basketball, and scouring for vintage cosmetics to add to her impressive collection.