If you ask us to name the best Milk Makeup products, you’d be here all day—we simply can’t choose. So we’ll let the folks on TikTok do it for us, as they’ve been pretty vocal shouting out their faves. Whether they’re starting their beat with our best-selling Hydro Grip Primer, becoming a contour pro with Sculpt Stick, or just swiping on some Odyssey Lip Oil Gloss, the love is real. Best part: We like seeing you guys use our makeup and skincare products to flex your creativity—sometimes you even teach us a few things.
Let’s get into it: Ahead, the best of Milk Makeup, according to TikTok.
Hydro Grip PrimerWhen we set out to make a face primer that would hydrate your skin and keep your makeup locked in for hours (up to 12), we never imagined it would gain such a loyal following. But you guys see the vision, and have taken our Hydro Grip Primer to holy grail status. “It’s like a hybrid of a gel moisturizer and a serum,” says creator Susan Yara of the product's signature tacky texture. Its blue agave extract helps keep your makeup on while hyaluronic acid and hemp-derived cannabis seed extract work to hydrate your skin. Niacinamide and aloe water provide additional moisture for a fresh, dewy glow. It’s this signature combo that makes this stuff so good. Whether you use it for a full face (we’re talking foundation, liquid blush, eyeshadow, the works) or you’re going for a more natural look, one thing’s for sure: Your makeup will not budge. Just check out some of these wear tests—it’s the real deal . |
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Hydro Grip Set + Refresh SprayThe perfect mate to our Hydro Grip Primer? Our Hydro Grip Set + Refresh Spray, which seals in your look while treating your skin to a dewy glow. And when we say “seals in,” we mean it. Don’t believe us? Check out this wear test by a Sephora beauty advisor, which went viral. It shows just how well the setting spray’s blue agave extract keeps your makeup in place. The video has over 2.9 million views and counting, so you know it’s legit. “Of course it’s luxurious! Of course it’s the softest mister I’ve ever had in my life,” says makeup artist and content creator Ashlee Day, before sharing her own wear test. Spoiler: Her makeup looked fantastic after eight hours in the heat. |
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KUSH MascaraWe love a loud lash and our KUSH Mascara delivers just that. Its hollow, heart-shaped fibers help you pack on the volume. It’s also made with conditioning hemp-derived cannabis seed extract so your lashes feel soft and healthy—never crunchy. You’re left with bigger, bolder, and fuller-looking lashes. See the epic payoff for yourself, courtesy of Melbourne-based creator Elizabeth. Plus, it plays well with others. Try using it with our KUSH Lash Primer for a volumizing base before you put on your mascara. Then, use our KUSH Fiber Brow Gel to get those extra fluffy brows to match your badass lashes. |
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Color ChalkIt’s eyeshadow. It’s blush. It’s highlighter and lipstick. Color Chalk truly does it all. And with 2.7 million views under the #ColorChalk hashtag, it’s clear that everyone’s loving the shimmer of this multi-tasker. It’s a blendable powder pigment that comes in stick format, which you can use wherever. Use it as an eyeshadow by swiping directly to your lids, or you can use a brush. (Pro tip: Spritz it with setting spray to make it go on even more intensely.) You can also use it as a blush by swiping and blending in onto your cheeks, with or without a brush. To use it as a highlight, apply it to the high points of your face, like your cheekbones or Cupid’s Bow. For lip color, just smooth a little bit on your lips. |
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Future Fluid All Over Cream ConcealerDare we say our Future Fluid All Over Cream Concealer became an instant classic? We launched the multi-use hydrating cream concealer last September, and we’ve gotten no shortage of rave reviews behind it. You can apply it directly to your face, but for an even more seamless finish, beauty creator Lauren Janelle mixes some on the back of her hand, then uses a brush to apply a thin layer of the stuff in her under eye area. The result: an even more airbrushed finish. We’ve also seen TikTokkers use a few of the Future Fluid shades to contour and highlight, creating a lifted effect that looks super natural. Though, if you want something bolder, you can certainly build up the product to take your look where it needs to be. TL;DR—this concealer puts in work. |
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Bionic BlushIf you like a natural-looking flush but you still want that buildable color, Bionic Blush is your best bet. The award-winning formula is made with skin-loving ingredients like hyaluronic acid and vegan collagen which help improve the look of skin texture, elasticity, and firmness. It’s the ultimate skincare-makeup hybrid. And it’s Dewy with a capital D. For a super-hydrated finish, try mixing Bionic Blush in with your favorite serum or moisturizer. It sheers out the color a bit more, but adds that natural, lit-from-within glow. You can even mix two shades together to create a custom color. |
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Lip + CheekOne TikTok user calls it “the backbone of your makeup routine” while another says it’s the “only product I ever need.” ‘Nuff said: Lip + Cheek has been a fan favorite since it first launched in 2016. This multi-tasker has an extra creamy texture and a buildable pigment that makes it super easy to add color to your cheeks and your lips. It comes in a tiny package, but packs a punch. One .21-ounce tube is small enough to fit in your jeans pocket, but is good for months and months of swipes. It’s made with mango butter, apricot, and avocado oils to leave a hydrated finish, plus, it’s super easy to apply. Swipe it on, blend it out with your finger or a sponge (like our Prism Sponge), and you’re good to go. We wouldn’t dare choose our favorite shade, but Muse has won so many people over. This deep burgundy hue is perfect for holiday parties or just adding a little bit of drama to your everyday makeup look. |
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Odyssey Lip Oil GlossWhen we decided to launch a lip gloss, we knew exactly what we had to do. We took that signature high shine and infused it with the nourishing benefits of a lip oil to make the most hydrating gloss you’ve ever tried: Odyssey Lip Oil Gloss. It’s loaded with vitamin-rich oils that help hydrate and soften your lips so they look smoother and healthier, and crushed gemstones that give the formula its signature shine. All you gotta do is swipe it on for a hit of instant hydration and long-lasting high-shine finish. Oh, and it has a light vanilla scent that’s so sweet, you’ll wanna reapply it over and over again. |
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Sculpt StickTo everyone who’s ever looked up how to contour, this one’s for you. We took the guesswork out of contouring with Sculpt Stick, a creamy contour stick that adds instant depth and dimension to your face. The four cool-toned shades work across a wide range of skin tones and mimic the natural look of shadows on your face for a soft-sculpted look. (If you’re looking for some warmth to balance it out, pair it with Matte Bronzer for sunkissed skin.) The creamy formula blends smooth, thanks to the nourishing thyme extract blend, so you can build up your contour for a super snatched look or keep it natural—just swipe, blend, and go. No extra tools needed. So what if you’re not a professional makeup artist? Just toss one of these sticks in your makeup bag and get cheekbones in 30 seconds. Simple as that. |
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